Beauty in the East

按国家新规，今年10月起市面化妆品必须标明所有成分，进口化妆品也不例外。这意味着诸如“美白因子”、“弹力蛋白”等含糊其辞的名词成分不能再出来“忽悠”了。
据业内人士透露，广州多数化妆品生产企业在忙着为化妆品更换“新衣”，目前市面上销售的产品大多属于过渡期中生产。广州市药监局则表示，化妆品的全成分标识尚有一定缓冲期，将从2010年6月17日开始执行，“以后不标注全配方将最高罚款1万元”。
禁标“美白因子”“保湿成分”
今年10月1日，国家质检总局新规并实施《化妆品标识管理规定》、《消费者使用说明化妆品通用标签》，要求化妆品必须标明所有成分，且所标注的名称应该按照加入量降序排列，进口化妆品也不例外，须在其加贴的中文标签上标明，不得明示暗示具有医疗作用，如发现违规将被正式查处，并给予1万元以内的罚款。
这意味着，诸如“水感保湿成分”、“活性美白因子”这些含糊其辞的化妆品成分有望从外包装上逐步消失，取而代之的是例如尿素、甘油、玻尿酸等实实在在的标识。
如今，新规已“满月”，广州市场反应如何?记者昨天走访广百百货、吉之岛等化妆品卖场，发现大多数化妆品外包装上并未全部标注化学成分，依然“旧装上阵”。记者看到，在欧莱雅、强生、旁氏等知名护肤品的外包装上，所谓“成分”一栏多为“保湿剂”、“润肤剂”、“甘油保湿因子”、“提取液”、“中药成分”等模糊玄乎的字眼。霸王一款洗发水注明含有“首乌、当归精华提取液”、“中药成分”;可伶可俐的一款洗面露的“主要成分”则是“薄荷舒缓因子”、“水杨酸抑痘因子”。销售人员表示，“现在的化妆品都是这样写的”，至于新规定，她摇头称不清楚。
某进口品牌化妆品专柜的营业员说，该品牌从今年10月起生产的产品都使用了全成分标识，但由于库存原因，目前在柜面上销售的产品依然使用原来的旧包装。
“标明全成分有助于消除造假”
记者对比了市场上同品牌的新旧系列的外包装，发现有的产品标识已有变化。限用日期为2011年的碧柔洗面乳外包装的成分标注并不符合规定，而批号较新的限用日期为2012年的外包装上虽仍有“日本研发浸透化妆水成分”、“红白按摩揉粉”等描述，但在“成分”一栏则对化学成分有详细的陈列。
正在选购产品的陈小姐持类似的看法。她告诉记者，最近天气转凉了，希望购买一款保湿的护肤品使用，但是五花八门的说辞让她感觉不大靠谱，“说得都很好听，但是都不知道真正成分是什么，买了也不大放心使用”。
药监局:明年6月开罚
据业内人士透露，广州多数化妆品生产企业已经做好了应对措施，很多企业在忙着为化妆品更换“新衣”，目前市面上销售的产品大多属于过渡期中生产。
“化妆品的全成分标识尚有一定缓冲期，将从2010年6月17日开始执行，以后不标注全配方将最高罚款1万元。”广州市食品药品监管局工作人员向记者表示，在明确化妆品实行全成分标注规定的基础上，还应继续完善具体明细，比如化妆品主要成分、有效成分、成分比例标注的规范，以及涉及产品保密配方如何进行保密申请等。

（来自：中国化妆品网）

买A赠B是商界用滥的促销方法，妮维雅将其上升为经营战略，运用得炉火纯青、威力毕现。对于同样境况的国内企业，重要的不是哀叹竞争激烈、缺少机会，而是认真研读市场、捕捉机会、选取最适切的方法攫取市场。既便是用滥的手段，只要运作得当，亦具有强大的杀伤力和作战力。既便是最新的营销手段，生搬硬套，也不会出好效果。
　　德国商展在中华世纪坛举行，也许只有在这个展会上，我们才能看到如此众多有着上百年历史的老面孔靠着根基里的那一脉实力坚定地世代相传而从不衰败。NIVEA(妮维雅)就是他们中的一员，德国企业给人老成持重的可信赖之感，然而在中国竞争激烈的日用消费品市场上，德国人保守的经营理念却难免水土不服，致使很多世界顶尖的品牌无法展现原有的风采。妮维雅用它六年努力方转亏为盈的历程告诉我们光有实力是不够的，还要有足够灵活的头脑来适应这块市场。
　　“有名牌没效益”的欧洲品牌
　　虽然早在1930年就已经登陆上海滩，虽然据说它是欧洲人眼里仅有的两个专业护肤品牌之一，但妮维雅在中国消费者的心中一直是“徒有其名”---有名牌没效益。自1994年在华合资建厂后的六年中，作为中档护肤品牌的妮维雅在中国一直处于旁氏、玉兰油等同档位强势品牌的挤压之下，无法进入主流化妆品之列。但2001年的报表显示，妮维雅在中国不声不响地小步快跑，每年都以50%的速度实现着增长，并且已经开始盈利了。与妮维雅的扭亏相映的是同样在中国市场上拼杀了多年的另两家德国日化企业，汉高和美洁时，当初都曾风光一时，但德国人传统和固执的经营方法似乎在这块土地上难以再续传奇，很快就被宝洁、联合利华等擅用本土策略的跨国巨轮及土生土长的本地品牌所淹没，而渐行渐远。而同为德裔的妮维雅在全球化中注重区域性差异，因地制宜地制订产品和行销策略正是它渐入佳境的原因。
　　为进入中国，妮维雅走了和其他国外化妆品公司一样先合资又独资的路子，但是它却显得比别人都“小家子气”，一是很低调，似乎从没作过什么秀，广告也是只打地方台不铺中央台；二是只进超市、卖场和便利店，不在大商厦里设专柜；三是到目前为止中国公司只有120个人，而负责销售的人员仅40人。靠这点人马能成什么大事业呢？妮维雅中国区市场总监邱长兴告诉记者，妮维雅会坚持它的平民化定位，需要的只是用过再回头的家庭主妇随时可以方便买到，而广告费和宣传费的节约一方面是因为产品质量好可以让消费者自觉扩散传播，另一方面则是他的“袖口”里还藏着一支400万的促销队伍随时待命。
　　400万支润唇膏撒豆成兵
　　邱所说的这支队伍并不是人，而是润唇膏。邱长兴一不留神向记者透露出了将润唇膏“撒豆成兵”的独家经营秘诀后，颇有悔意。因为他实在不想这一招被人学了去。但实际上，记者觉得这个妙计说起来简单学起来却不易。
　　一直坚持做皮肤护理产品的妮维雅，有很多拳头产品，比如美白霜、洁肤晶露，但这些产品走上市场都还借了一个小兄弟的光，那就是小小的润唇膏。此话怎讲？话说三雄鼎立的润唇膏市场上，妮维雅虽然不像它的竞争对手曼秀雷敦和什果冰(这两个品牌实际上同属一家)那么专一，但不知怎么搞的，对手就是总比他们慢半拍，而每年让妮维雅的润唇膏稳稳抢去400万支的销量。
　　根据一般人一年一支润唇膏的使用速度，这400万支唇膏的背后应该是有接近400万个消费者。于是邱长兴想到不管多新的产品，只要和润唇膏搭上，买A送B就肯定能将试用装轻松地发到400万个消费者的手中。而喜用赠品又注重实效的中国消费者很快会因为对试用效果感到满意回头购买新上市的护肤产品。所以很多新产品几乎不用做广告就可以稳稳地达到即定销售目标。比如柔美霜因为搭上了唇膏快车，本来计划四年才完成的销售业绩在去年一年就完成了；而在碧柔称霸的洁面乳市场上，很多国内外品牌投了巨额广告费也打不进去，但妮维雅的美白洁面乳搭上夏季的120万支润唇膏，没花一毛钱广告费，就达到了乐观估计的销售业绩。据邱长兴介绍，在每年中的不同时期，他们会先后将4种新品借着唇膏的光上市，实际上，小小唇膏对妮维雅的利润贡献远远超过了它本身的销售额。
　　Nivea's fantastic idea of selling its skincare products with its lip moisturizer didn't came by accident. In Chinese cosmetic industry, you can hardly find this comapratively less competitive marketing segment like lip moisturizer as there are not so many compeititors and many of them only sell lip moisturizer, which blocks their advantage shift and makes them hardly compete with Nivea in an all round way.
Also, we find that we never see any ad Nivea launched for its lip moiturizer for Nivea's ambition is not only in lip care. However, due to its unique function, almost all Nivea's new product campaign are launched according to its marketing calendar. Compared with its competitor, Nivea's lip care maintains its quality with support from German headquater's research and development department. With its limited 6 kinds of lip care, Nivea can afford low price with low cost in Chinese markets.
　　In addition, Nivea leads the lip care marketing calendar in the industry for it delivers earlier than its competitors.
Though Nivea didn't bear advantages in Chinese markets when entering. It did open a new marketing routine in mass skincare industry against its competitors. Chinese consumers always care about the bonus in product value. With its low cost lip care, Nivea successfully launched its skincare products targeting house wives and mass audience, thus establishing its unique position in beauty industry.

An Interesting article from Korea

The article looks at how beauty marketers are trying to bring the store experience online to drive trial/purchase in new interesting ways beyond couponing.

Also blogs continue to be an untapped opportunity for beauty marketers to leverage consumer insights and reach out to their key influencer audience directly.

Business implications: The digital space is becoming increasingly competitive as beauty marketers begin to tap into social media and build interactive tools to drive preference in-store.

http://www.clickz.com/3635018
By Lisa Lacy, ClickZ, Sep 18, 2009

Mary Kay Cosmetics, Avon, and Rimmel have all licensed virtual makeover application Makeover Studio, above.
Buying beauty products is a very hands-on experience, which can make it tricky for marketers in the online space. But these days brands can't afford to ignore sites like Facebook and Twitter even if their customers can't try out products there.
"People usually do not buy beauty products online -- they replenish online," according to Jennifer Walsh, CEO of Behind the Brand Media. "If people see others talk about a product online or on TV, nine times out of ten, those people will go to the store."
So, besides inundating customers with free samples, what's a beauty product company to do to market itself on the Web?
Plenty, it turns out. From offering virtual makeovers like the new Makeover Studio from Daily Makeover to leveraging entire online communities such as the recently launched E.L.F. Beauty Network, makeup and skin care companies are finding ways to create their own hype and to use existing buzz to their benefit.
Over 60 beauty brands, including Mary Kay Cosmetics, Avon, Maxfactor Clairol, and Rimmel have licensed the virtual makeover application Makeover Studio, which launched last month from Daily Makeover. According to the company, Makeover Studio makes "the online experience more like a department store beauty counter experience."
That's because Makeover Studio includes new rendering and visualization functionality as well as face-tracing capabilities and a large range of makeup finishes, Daily Makeover says.
Even with these advances, challenges remain. One of Mary Kay's independent beauty consultants, Lorraine Kinslow, has a virtual makeover tool on her Web site as well as an extensive customer base that frequently orders online. She notes, "I have established 90 percent of these customers first by having them try the products in person. Then they continue to reorder online."
In cases like this, makeup companies can also allay fears by appealing to customer pocketbooks. Social media sites are an increasingly popular way to distribute discount codes, sale news or special offers to loyal followers. One company doing so is skin care line Lather. Company rep Lori MacGregor recently started a Facebook page where she posts items about upcoming events, promotions and new products. She also uses Lather's Twitter feed to follow beauty bloggers, which she says has allowed her to introduce Lather to them and their readers.
E.L.F Cosmetics, which recently launched the E.L.F. Beauty Network, offers another example of how brands are utilizing user-generated content. This site is an upgrade to the company's old site -- AskELF.com -- and includes discussion groups, forums, beauty advice, recommendations and other ways for customers to interact with the E.L.F. brand.
E.L.F. Chief Marketing Officer Ted Rubin said the company's many fans are vocal on YouTube, Twitter and blogs. So, E.L.F. decided to capitalize on this chatter and create a single space where all of the content could be aggregated along with content the brand produced itself. That site debuted in January.
But, according to a recent study from Grail Research, beauty product companies could perhaps do a better job of utilizing at least one form of user-generated content: blogs.
The Grail study focused on women's skin care and blogs and found there are over 26,000 beauty blogs in existence. These provide often untapped information on women's behavior and attitudes toward skin care. The study found that it's possible to analyze blog comments in a quantitative fashion and that companies can use that information to learn more about customer preferences.

Ruder Finn Asia, part of Ruder Finn’s international network, one of the world’s largest independent public relations firms, together with Albatross Global Solutions, one of the leading market research companies on the luxury industry segment throughout Asia, today jointly released their 2009 China Luxury Forecast. The report shows that theglobal economic downturn has had limited impact on Chinese luxury consumption and that there is widespread confidence in the future among Chinese luxury consumers.

The 2009 China Luxury Forecast interviewed 1,000 luxury consumers with an average annual income of RMB 240,000, from a total of 21 cities including Beijing, Shanghai, Guangzhou, Hong Kong and 17 tier-2 cities in East, South, West and North China. The survey was conducted during April and May this year. By analyzing consumer confidence and purchasing power, purchasing behavior and intention as well as the information channels that influence decision making, the report aims to help marketers better understand the prevailing behaviors among Chinese consumers and foreseeable trends in luxury consumption over the next year.

In Greater China as a whole, more than half (50.3%) of respondents claimed they will not let the global economic downturn affect their purchases of luxury goods; nearly nine out of ten (89.3%) of respondents said they will not change their preferred categories during the crisis. Tier-1 cities showcase their strong sense of consumer optimism, with 58.9% of respondents claiming that price has little impact on their purchasing plans, against54.6% in tier-2 cities, which is only slightly behind. Beijing expressed the highest optimism among all the surveyed cities, with 44.8% respondents feeling “confident” to “very confident” about their future purchasing power. However, in Hong Kong, luxury consumption and consumer confidence are most affected and consumers maintain a cautious approach compared to mainlandcities. Only one out of ten respondents from Hong Kong was confident that his/her purchasing power would likely increase over the next year whilenearly half said they would maintain a cautious attitude. The remaining 40%expressed pessimism about the future.

Other highlights of the report:
· The gap between tier 1 and tier 2 luxury markets is smaller than anticipated. Consumers in tier 2 cities are becoming more mature in areas such as consumer perceptions, behaviors and the use of information channels
· Traditional media remains an essential communication tool for the Chinese luxury market but the increasing use of internet technology is changing the rules. How to leverage various internet applications to strengthen the “word-of-mouth” effect to enhance and maintain brand reputation has become one of the crucial considerations for decision makers in luxury brands.
· International luxury brands such as LOUIS VUITTON, CARTIER that tapped into the Mainland Chinese market as early as the 90’s, remain in the top positions today despite facing a more competitive market. They have benefited from their long-term, localized and mature marketing events and promotions. The tables below show the preferred brands of respondents in different cities: While Hong Kong remains the main luxury hub in China, with 43.2% of respondents selecting the Special Administrative Region as their favorite destination to purchase luxury items, Shanghai is becoming a luxury hub in its own right. This is especially true in East China, where the city is chosen by 33.3% of tier-2 cities respondents. Because of the strong purchasing power of consumers in this region, we anticipate that Shanghai’s position as a hub for luxury consumption in Mainland China will only increase in the future

Latest research shows that there has been a significant rise in the market for premium facial care products in China as the country's booming economy continues to fuel consumer spend.
Most significant is the fact that purchases of deluxe facial care products that exceed RMB800 (€74) rose by 31 per in the second half of 2007, against a 28 per cent rise in the first half, according to latest figures by market research provider NPD Group.
Equally impressive is the rise in the number of sales for the premium skin care segment - products with a retail value of more than RMB1500 - which in the first half of 2007 represented 10 percent of total sales for the market for facial skin care and 15 percent for the second half of the year.
Purses at the ready!
"The Chinese consumers are ready to spend money to maintain a more youthful appearance," said Edward Wang, manager NPD Group.
"Chinese women believe that there is a direct correlation with the price and the reputation of the brand and the effectiveness of the product," he added.
Skin care is by far the biggest category in the China beauty market, accounting for 70 per cent of total sales. Of this figure three out of every four products are said to be facial skin care products.
Skin care dominates
Putting these figures into perspective, the NPD Group's research shows that currently the second largest beauty category in China is make-up, which accounts for 17 per cent of sales, while fragrance comes in as the third largest category accounting for 13 per cent of sales.
But Wang believes that if the current market conditions prevail, the high growth for the China beauty market will be maintained, with growth in the premium facial skin care category continuing to be a major driving force.
"There are more and more advertisements for premium anti-ageing products in both magazines and on television," said Wang. "These adverts play a major role in the education of Chinese women and influence their spending patterns for skin care."
China facial skin care mirrors US
The evolution of the Chinese skin care market also bears a resemblance to that of one of the most developed markets in the world - the US.
The NPD data points to the fact that in the US the premium facial skin care category grew by 11 per cent in 2007, contributing to a sustained double digit growth over the past 5 years. However, with the US retail market already showing distinct signs of a slow-down and many financial analysts predicting that this might have global repercussions, whether growth in the China premium facial skin care category can be sustained remains to be seen.

By Katie Bird

Anti-ageing and whitening products drive China's prestige beauty industry whilst colour cosmetics may prove to be the sector to watch in 2008.
Skincare accounts for over 70 per cent of 2007's prestige beauty sales in China, and although makeup accounts for only 17 per cent of the market it is tipped to expand according to market research company NPD Group.
Of the skincare products it is anti-ageing formulations that lead the category with the average price standing at 687 RMB ($92) say the group.
"In China, women are willing to pay a premium for anti-ageing skincare products and we are watching this category very carefully because we see it as the driver of the prestige beauty industry here" said the manager of the Chinese beauty division of NPD Edward Wang.
Likewise whitening products are an important category reflecting a wider trend across the Asian markets.
According to Wang the use of whitening products starts at a young age and continues throughout adulthood making it a particularly powerful category.
"This is a product that is more popular in Asia and we see this trend continuing to grow and gain strength in the coming years," he said.
The market research company has also highlighted makeup as an area of growth in the coming year, although at present its share in the market remains fairly small.
Wang notes that historically Chinese women have not been big consumers of makeup and colour cosmetics products, but increasing Western influence is leading to growing interest from Chinese consumers.
"More and more department store counters have enlisted sales people to help women use and try makeup, and it's been well received. We believe there is a lot of growth in this emerging market in China," he said.
In contrast, the prestige fragrance industry is in its infancy according to NPD and Wang notes that cultural habits may be stalling the industry in a similar way to the makeup sector.
"Culturally Chinese men and women don't wear fragrance; it's just not a priority" he said.
The release of the report follows a similar study by NPD Group stating the importance of the prestige market in the US.
According to the report the prestige beauty sector continues to out-perform an otherwise flat market, with spending for the first nine months of 2007 standing at $5.9bn representing 4 per cent growth from the same period in 2006. However, unlike China it is makeup that is leading the sector accounting for 42 per cent of the total sales, with skin care, the sector leader in China, only making up 30 per cent of sales.

July 26, 2009
The 2009 China Luxury Forecast, jointly conducted by Ruder Finn Asia and Albatross Global Solutions, shows that the gap between the tier 1 and tier 2 luxury markets is narrowing. Consumers in tier 2 cities are becoming more maturein areas such as consumer perception and purchasing power. The survey interviewed 1,000 luxury consumers with an average annual income of RMB 240,000. Respondents from tier 2 cities in East, South, West and North China accounted for nearly half of the total sample.
Consumer confidence and purchasing power
Luxury consumption confidence on par: Despite the current economic situation, consumers in tier 2 cities show a strong capacity for luxury consumption, with 54.6% saying that prices have little impact on their optimistic view that their purchasing power will increase. This is only 4.3% lower than the proportion in tier 1 cities. When asked how confident they were about purchasing power over the next year, 36.6% of the respondents in tier 2 cities expressed confidence compared to 38.9% in tier 1 cities.
Smaller gap in purchasing power: In tier 2 cities, 74.9% of the respondents are likely to spend less than RMB 20,000 a year on luxury fashion and accessory items, which is slightly more than in tier 1 cities. Almost a quarter (23.5%) said they would spend between RMB 20,000 and RMB 100,000 a year on luxury fashion and accessory items, which is only 10% less than the number in tier 1 cities. The percentage of respondents spending between RMB 100,000 and RMB 200,000 a year is nearly the same in tier 1 and tier 2 cities.
When it comes to luxury watches and jewelry, 19.1% of respondents in tier 2 cities will spend between RMB 20,000 and RMB 100,000, only 3.7% less than those in tier 1 cities.
Purchasing triggers
Luxury goods as gifts for business: More than 80% of the respondents buy luxury goods for personal use. A small number or respondents purchase luxury goods as business gifts and this is three times more in tier 2 cities (7.6%) than in tier 1 cities (2.2%).
Brand comes first when considering a purchase: The level of luxury brand awareness is narrowing between tier 1 and tier 2 cities. Among all the measured factors, “Brand Reputation” was named as the most important factor by 75.3% of respondents in tier 2 cities, followed by “Brand Heritage”. In addition, some 46.6% of respondents in tier 2 cities said that they are loyal to certain brands, which is close to the percentage in tier 1 cities (47.2%), while Eastern tier 2 cities top the national list with 51.7%. As there are fewer luxury brands in tier 2 cities than in tier 1 cities and Hong Kong, the faster brands tap into the tier 2 markets, the easier it will be for them to build brand loyalty.
Point of Sales
Luxury department stores are the main channel for getting information: 64.5% of respondents in tier 2 cities said they sourced their information on luxury goods from leading department stores, 15% more than in tier 1 cities. The highest incidence of this is in East China where 70% are more likely to obtain information from salespersons in stores. In addition, 61% of the respondents said that a salesperson’s attitude would influence their purchasing decision while 54.6% said they would make a decision after carefully listening to the advice of sales staff.
Information ChannelsUse of information channels similar: The results show that whether in tier 1 or tier 2 cities, the majority of the respondents get brand information from print media articles. Nearly 82% of tier 2 city respondents prefer to learn about new trends among the brands by reading about them in print publications, while some 20% say they get their information from television. Figures are similar for tier 1 city respondents.

http://www.ruderfinnasia.com/util/news/2009-china-luxury-forecast-shows-upward-trend-in-china-s.html

化妆品品牌密丝佛陀在中国推出了在网上的'Maxgazine'活动。
这是此品牌在中国首次采用社交网络。针对18岁至25岁年轻女性，该网站为女性们提供一个可以分享化妆技巧和提示，并与加强消费者和品牌的互动的平台。
香港李奥贝Arc Worldwide的创意总监Victor Manggunio說： “來到美妆志网站的朋友们將变身成杂志主编，编寫她们自己的化妆经验，并和大众分享。”注册用户可以上传自己的照片和内容到电子杂志里，然后链接到社交网站或通过电子邮件把杂志与朋友分享。 活动往后将发展为一个网上比赛讓用户們评论和投票出她們最喜欢的Maxgazine。数码机构Arc表示，尽管许多化妆品品牌把重点放在网上论坛或博客，少数鼓励消费者分享他们自己的想法，并提供他们一个社交圈子。随着Maxgazine，用户可以扮演专业的化妆师，建立一个与品牌的 “拥有”意识。Maxgazine將長期開放。随着时间 Maxfactor将增加网站裡的功能來继续吸引用户支持。

link:http://www.maxfactor.com.cn/maxgazine/#/maxgazine-home

由Agency.com代理卡地亚数字业务后，新的在线campaign在6月26日（世界宣爱日）正式出炉！什么是爱？爱的意义是什么？我该如何表达自己的爱？世人从未停止过对爱的不断追寻与探索……

卡地亚视音乐为表达爱之情感，探索爱之深意的最佳载体，2008年就携手包括香港新生代音乐才子方大同在内的12位国际知名音乐人及音乐创作团体，以12首原创作品阐释当今时代对于爱的独到见解。延续去年的成功，今年卡地亚再度以LOVE为媒，相约创作歌手蔡健雅谱写爱之旋律《Only Love》，用她纯美真挚的音符触动人们心底的真情，分享她对人间万物爱的理解与赞美。《Only Love》是蔡健雅以“HOW FAR WOULD YOU GO FOR LOVE ”为主题的创作，是她对于真爱的表达与解读。谈及这次与卡地亚的合作，蔡健雅表示：“我一直就在关注卡地亚的音乐计划，非常高兴能有机会参与，谱写爱的赞歌。我认为爱是世间最为珍贵的情感，是须臾不可分割的珍宝，是音乐创作的终极灵感。如同我在歌中所写，爱是我最美丽的原因！非常希望大家能够通过我的歌曲感受到真诚美好的爱，认识到爱才是生命的真正主题与动力。”

蔡健雅内心关于爱的宣言也完美呈现了卡地亚长期以来对爱的坚守与执着：坚定不移地探索爱、追寻爱，更重要的是在体会爱的同时，将这份纯真美好的爱意传播出去，与更多的人分享，将无边的大爱浓缩于细微的行动之中，身体力行的去关怀更多需要爱和渴望爱的心灵。如同歌中所唱：“传递心中的温暖和全世界分享，因为真爱存在！用爱去探索，总能找到新的意义!”


相关信息查询 http://www.love.cartier.com/home.php?idlangue=chi_si&idcontinent=ao


Comments：

Cartier positions " music" as a key campaign message to deliver LOVE concept to consumers from 2008 by collecting 12 tailor made love songs that were created by the world most hot musicians and singers .

This year , cartier invited Tanya Cai, one of the most talented singers & producers in Asia to create a song of "only love" and as cartier China charity embassador to say love to needy junior students in china. Online acted as a new communication channel in China for cartier to talk with consumers and cartier booked Rayli online for a whole day (Jun 26) to declare love.

BTW, Cartier also invited a famous film director shot 12 short films under the LOVE theme to broadcast online so help hype the campaign worldwide.

Online has not only play an important role for IT/digital/FMCG/Auto/skincare & cosmetics marketing, but has gradually grown as a special channel for luxury brands to do branding and talk with consumers intimately.

Procter & Gamble today announced its acquisition of the Zirh men's skincare brand. Financial terms were not disclosed.
Zirh, pronounced to rhyme with "sir," was founded in 1995. It's a super-premium, male grooming brand available in high-end department stores, specialty outlets and online; its products use ingredients such as natural oils, extracts and botanicals.
P&G said the purchase, along with the company's recent acquisition of The Art of Shaving, supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company.
"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," said Chip Bergh, Group President, P&G Male Grooming, in a statement. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."
With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in P&G's last fiscal year, making it one of the world's largest beauty and grooming companies.
Shares in P&G stood at $50.88, down 45 cents, in mid-morning trading.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090616/BIZ01/906170305/

this is a really smart move. Fortunately, there is an increasing percent of REAL men who attain/maintain a sense of self-pride. The rest are, well, just...SLOBS. Recognized as such the world-over. Travel outside of this country, and you'll realize that fact of life. P&G's new line reveals its amibition in this category. Men's skincare is bound to be another increase point of toilitery industry.

Recently, Lancome has opened a new counter in Grand Gateway in Xujiahui business circle, which further strengthens its sales power in Xujiahui District.

The counter located at the biggest flow of Grand Gateway: down on the ground floor, at the corner of the elevator, facing the hall. The counter faces Biotherm, Clinique, and Clarins. With this counter and others in Orient shopping center, Asia Pacific shopping center, Lancome has already shaped a sales triangle in Xujiahui commercial circle, which puts another threat to the other cosmetic brands at this area.

by Monika
Now a days it is very important to stay fit and young for a longer time. There are several natural anti aging procedures to stay young for a longer time. One may say that it is possible only by cosmetic surgery. These are very simple yet very effective. Let us list the most important ones.
Milk and milk products may help you restore the collagen levels in the skin at faster rate. In general our body requires 500 -600 mg of calcium every day which is fulfilled by this intake.
Our body is hurt by every bad postures, sedentary jobs and unhealthy diet. Thus one of the anti aging secrets is to detox every week.For detoxication, engulf detoxication capsules and drinks. This helps to shed off the toxins and promotes cell regeneration.
There are certain diet regimes to be followed: 1. Reduce fat intake 2. Reduce alcohol intake 3. Reduce sugar intake 4. Reduce starches (pasta, breads, rice)
Avoid caffeine, alcohol, cigarettes and other drugs. These types of drugs will age you quickly. A high intake of caffeine, alcohol and nicotine inhibits the absorption of of calcium into bone and speeds up the process of bone loss. Smoking generally triggers the early menopause and may even lead to cancer of lungs, blood, skin and colon. Any intoxification can make you feel older than your age as they kill the collagen content of the skin cells.
Anti-aging supplements like Resveratrol Ultra are very helpful to slow down the ageing process of the skin. Along with this you can apply products like Dermapril which would help you have a glowing skin without any laugh marks or wrinkles.

from: http://skin-care-products-and-reviews.blogspot.com/2009/05/anti-aging-techniques-do-they-work.html

IN CHINA, there is an old saying: “Fair skin hides three ugly traits.” In Japan, the saying goes: “Fair skin hides seven flaws.”

Fair and flawless skin may be dismissed as a preoccupation of the aristocrats of the past but the converse is true. The fact is that skin exposed to the sun – while looking a healthy golden and olive – can develop permanent pigmentation that tarnishes the complexion.

The most logical solution in today’s world of instant fixes: skincare products that protect the skin from UV rays and ageing, and claimed to help eradicate spots.

Miriam Yeung: ‘It’s not about being fair; it’s about evening out skin tone and making your skin more radiant with proper skincare.’

Aimed at educating the masses on the importance of proper skincare and skin whitening, Shiseido recently launched a whitening campaign in Japan, China, Hong Kong, Taiwan, South Korea, Thailand, Malaysia and Singapore from February to September 2009.

Hong Kong actress-singer Miriam Yeung has been selected as Shiseido’s whitening ambassador. Her experiences and information on brightening products will be broadcast through the media and a dedicated website developed exclusively for the campaign at shiseido.com/whitening.

Despite being blessed with a naturally flawless complexion, Yeung has skin problems just like any other woman and admits that constant care has helped make her skin look better.
“Constant shooting under the sun sometimes gives me patches, and they tend to be more visible when the camera takes close-ups during shoots,” she told a press conference.
Being in the limelight constantly requires her to always look her best, despite her hectic schedule as an actress.

For Yeung, moisturising is particularly important, and she carries sunscreen and under eye cream wherever she goes. Her preferred product: Shiseido White Lucent.
“My skin gets dry easily, and I used to have to apply sunscreen many times. And I also have very dark circles under my eyes,” shared the 35-year-old.
Yeung echoed the increasingly popular belief that outer beauty helps increase self-confidence, but placed greater emphasis on the importance of inner beauty.
Laughing is her secret to keeping her emotions in check, which is why the actress is always so upbeat.
As skin whitening ambassador for Shiseido, Yeung said: “It’s not about being fair; it’s about evening out skin tone and making your skin more radiant with proper skincare.”

雅诗兰黛 VS Jay Strongwater-2008雅诗兰黛圣诞臻藏系列香氛膏

　　自1967年开始，Estee Lauder家族每年都会在圣诞期间推出金粉饼香氛膏系列，从传统的贝壳宝石到艺术装饰设计，以及古怪的人造钻石，令人艳羡和色香双全的精致手工珍品，不仅赢得了全球收藏人士的拥戴，更是雅诗兰黛奢华臻贵的历史传承。
　　早期的设计，大多作品则由雅诗兰黛女士亲自操刀。继雅诗兰黛女士本人后，不少兰黛家族成员也都为之奉献了自己的天赋灵感。同时，本着对艺术和设计的完美结合的初衷，Judith Lieber和Jay Strongwater等世界著名设计师都曾受邀参与设计。其中，Jay Strongwater更与雅诗兰黛多次合作。今年圣诞推出的18款金粉饼香氛膏中，4款就出自他的手下，它们分别是(从上到下)：马到成功、如意中国结和华贵成双。优雅、怀旧的设计与配色，中世纪情调的浪漫花卉和可爱动物的造型，精致的选材与手工，正是他独有的设计特色。

资生堂 VS Christopher Kane-心机恒妆系列

　　2008年，资生堂特别邀请到时装设计师Christopher Kane合作为心机彩妆融入更多时尚的元素。时尚外盒与彩妆配色，均来自心机彩妆与时尚设计师Christopher Kane的创意结晶。
　　设计灵感源自于宝石的特调晶钻彩盒，令人感受到华丽闪耀的美丽氛围。开启彩盘，眼影上压印着象征宝石皇冠的标志，修容粉上印有Christopher Kane的签名，更显珍贵精致的奢华，内含混搭对比色与渐层色的四色眼影色一组，与能完美修饰肤质的修容粉一色。

M.A.C VS Manish Arora-印度风情彩妆系列


　　充满神秘感的印度，总令人联想到色彩斑斓的鲜艳打扮及珠光宝气的配件。虽然Bollywood是亚洲中首屈一指的电影市场，但能令人留下印象的印度出品始终欠奉，直至鬼才时装设计师Manish Arora的出现，才令潮流世界文化耳目一新。　　

1. Background: Cosmetic industry has been evolving into full-fledged market in which flourishing brands emerged. Among 300 brands, 20 of them have taken the leading position and joint venture took 80% of market share. The preponderant manufacturers in China are located along the Eastern Costal line and inland cities. It shares 90% as nation while sales value is above 60%. In respect of types, skin-care products is topping the list sharing 35%, hair-care products sharing 28%, make-up products sharing 29%, others being perfumes. According to insiders, total sales will reach to RMB 80 billion and level up at 12.9% annually. Proportion of output of Chinese cosmetics Following decade of years’ development, China has emerged as the eighth cosmetic market in the world and second in Asia. The competition within the sector has been pushing the cosmetic industry into the combination of industrialization, market and internationalization. In 2005, the market scale has reached to RMB 46 billion. Retail sector has been RMB 33.05 billion above the limit growing 19.1%. In 2005, the cosmetic industry featured number of characters as followed: 1. The market is developing in a physically sound way. 2. The cosmetic product for kids and men grow steadfast. The cosmetic has not been the patent of women but children and men as livelihood of mass has been dramatically improved. The fast growth in that area reflected by special store in growth. 3. White collar is major customer for up-scale cosmetics. The expanding middle class has formed the loyal customer basis for this market, especially ladies. Their spending on cosmetic is outgrowing over other areas. From 2004, in the light of lowered tariffs, many Europe brands are flowing into Chinese market. 16 out of 20 top brands have been presented on China’s market. They have got their market flourishing by M&A towards Chinese companies through advantage in capital and technology along with products. The monitoring data over major retail companies showed that the sales by big stores and foreign products especially color cosmetics. The top 10 grabbed majority market are foreign brands.
2. The motives behind cosmetic industry in China. There is great potential in cosmetic market under 9% of economic growth with market capacity expanding at 20% annually. In this backdrop, international famous brands have stepped in China as to stake territory early on. In March 2004, the HQ of Estee Lauder Companies moved to Shanghai from Singapore and the first Asian-Pacific present appeared in China. L’Oreal, the biggest cosmetic group has come to the headline recent as invested USD 0.1 billion and added USD 0.1 billion while engaged in second and third phases of Shang Mei Factory, a production basis in Suzhou. Amway will chip in RMB 50 million to China after amazing profit it achieved in 2003. In addition, NUSKIN has 200 outlets nationwide. China has done what it promised in WTO entry while a favorable environment has been created for foreign participation. After 2006, the tariff was lowered 10% for imported product. Thanks to low cost in export to China, it was not hard to image the big hit against Chinese market. In the age of changing, easy-got money within market get diluted in that more human resources, material and capital have been move in due to fierce competition have drive up the cost. The change in market environment also trim down the success rate of cosmetic companies. In that sense, the room for small and medium size firms has been squeezed out with eroded market. That has offered the golden opportunity for M&A among big companies, which will get frequent in the near future. Case Time Case briefLoreal purchasing Mininurse On Dec. 2003 Mininurse has 280,000 outlets nationwide form 1992, and there have been 1,000 staffs and 2,000 advisories working for it. All of this is in the eye of Loreal. On the other hand, the take-over will make relationship with domestic distributors blossoming drawing in potential employees. SOFTTO purchasing Nanjing Golden Ballet with RMB 40 million Aug, 2004 ] Nanjing Golden Ballet has 70 years of history with famous brand and RMB 0.16 billion of annual sales. Loreal purchasing Yue-Sai Jan, 2004 The reason behind the purchasing case of Loreal is the localization offered by Yue-Sai that has got its outlets in ranked 800 stores within 240 cities as to bring home the image to high-brow female in China. It is what Loreal concerned about. China-Liby purchasing COGI 2006 China-Liby purchasing COGI, a brand in Shanghai is an attempt as what it spearheaded in public goods.
3.Trend of cosmetic industry in China, the personal spending on cosmetic is lower than the industrialized nation which is US$35-70. In that sense, the potential in China’s market is large. With economy expanding and mass livelihood improving, spending power in this product will grow.The golden opportunity is introduced with consumption tax. The new tax policy laid out by the State Administration of Taxation painted a rosy picture for less competitive brands while upscale product was not mentioned in this policy. Especially in rural market, domestic ones stood a bargaining position with foreign ones based on advantage in price. Upon the analysis of Beijing Heading Century Consulting Co., Ltd., this has offered momentum and opportunity for capable domestic companies to develop. With the purpose of staking out more territory and lowering cost in marketing channel, foreign capital will gear in M&A to domestic ones and production line as well so as to push forward a broad portfolio of products. In 20 years to come, the market capacity shot at RMB50 million at least which means more room is there to be scooped out and conducive to development among domestic brand. The outlook in this sector remains clouded though, one thing is certain that domestic companies need to sharpen their edge as facing eroded market eaten out by foreign counterparts.