Beauty in the East

Procter & Gamble today announced its acquisition of the Zirh men's skincare brand. Financial terms were not disclosed.
Zirh, pronounced to rhyme with "sir," was founded in 1995. It's a super-premium, male grooming brand available in high-end department stores, specialty outlets and online; its products use ingredients such as natural oils, extracts and botanicals.
P&G said the purchase, along with the company's recent acquisition of The Art of Shaving, supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company.
"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," said Chip Bergh, Group President, P&G Male Grooming, in a statement. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."
With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in P&G's last fiscal year, making it one of the world's largest beauty and grooming companies.
Shares in P&G stood at $50.88, down 45 cents, in mid-morning trading.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090616/BIZ01/906170305/

this is a really smart move. Fortunately, there is an increasing percent of REAL men who attain/maintain a sense of self-pride. The rest are, well, just...SLOBS. Recognized as such the world-over. Travel outside of this country, and you'll realize that fact of life. P&G's new line reveals its amibition in this category. Men's skincare is bound to be another increase point of toilitery industry.