Beauty in the East

由Agency.com代理卡地亚数字业务后，新的在线campaign在6月26日（世界宣爱日）正式出炉！什么是爱？爱的意义是什么？我该如何表达自己的爱？世人从未停止过对爱的不断追寻与探索……

卡地亚视音乐为表达爱之情感，探索爱之深意的最佳载体，2008年就携手包括香港新生代音乐才子方大同在内的12位国际知名音乐人及音乐创作团体，以12首原创作品阐释当今时代对于爱的独到见解。延续去年的成功，今年卡地亚再度以LOVE为媒，相约创作歌手蔡健雅谱写爱之旋律《Only Love》，用她纯美真挚的音符触动人们心底的真情，分享她对人间万物爱的理解与赞美。《Only Love》是蔡健雅以“HOW FAR WOULD YOU GO FOR LOVE ”为主题的创作，是她对于真爱的表达与解读。谈及这次与卡地亚的合作，蔡健雅表示：“我一直就在关注卡地亚的音乐计划，非常高兴能有机会参与，谱写爱的赞歌。我认为爱是世间最为珍贵的情感，是须臾不可分割的珍宝，是音乐创作的终极灵感。如同我在歌中所写，爱是我最美丽的原因！非常希望大家能够通过我的歌曲感受到真诚美好的爱，认识到爱才是生命的真正主题与动力。”

蔡健雅内心关于爱的宣言也完美呈现了卡地亚长期以来对爱的坚守与执着：坚定不移地探索爱、追寻爱，更重要的是在体会爱的同时，将这份纯真美好的爱意传播出去，与更多的人分享，将无边的大爱浓缩于细微的行动之中，身体力行的去关怀更多需要爱和渴望爱的心灵。如同歌中所唱：“传递心中的温暖和全世界分享，因为真爱存在！用爱去探索，总能找到新的意义!”


相关信息查询 http://www.love.cartier.com/home.php?idlangue=chi_si&idcontinent=ao


Comments：

Cartier positions " music" as a key campaign message to deliver LOVE concept to consumers from 2008 by collecting 12 tailor made love songs that were created by the world most hot musicians and singers .

This year , cartier invited Tanya Cai, one of the most talented singers & producers in Asia to create a song of "only love" and as cartier China charity embassador to say love to needy junior students in china. Online acted as a new communication channel in China for cartier to talk with consumers and cartier booked Rayli online for a whole day (Jun 26) to declare love.

BTW, Cartier also invited a famous film director shot 12 short films under the LOVE theme to broadcast online so help hype the campaign worldwide.

Online has not only play an important role for IT/digital/FMCG/Auto/skincare & cosmetics marketing, but has gradually grown as a special channel for luxury brands to do branding and talk with consumers intimately.