Beauty in the East

IN CHINA, there is an old saying: “Fair skin hides three ugly traits.” In Japan, the saying goes: “Fair skin hides seven flaws.”

Fair and flawless skin may be dismissed as a preoccupation of the aristocrats of the past but the converse is true. The fact is that skin exposed to the sun – while looking a healthy golden and olive – can develop permanent pigmentation that tarnishes the complexion.

The most logical solution in today’s world of instant fixes: skincare products that protect the skin from UV rays and ageing, and claimed to help eradicate spots.

Miriam Yeung: ‘It’s not about being fair; it’s about evening out skin tone and making your skin more radiant with proper skincare.’

Aimed at educating the masses on the importance of proper skincare and skin whitening, Shiseido recently launched a whitening campaign in Japan, China, Hong Kong, Taiwan, South Korea, Thailand, Malaysia and Singapore from February to September 2009.

Hong Kong actress-singer Miriam Yeung has been selected as Shiseido’s whitening ambassador. Her experiences and information on brightening products will be broadcast through the media and a dedicated website developed exclusively for the campaign at shiseido.com/whitening.

Despite being blessed with a naturally flawless complexion, Yeung has skin problems just like any other woman and admits that constant care has helped make her skin look better.
“Constant shooting under the sun sometimes gives me patches, and they tend to be more visible when the camera takes close-ups during shoots,” she told a press conference.
Being in the limelight constantly requires her to always look her best, despite her hectic schedule as an actress.

For Yeung, moisturising is particularly important, and she carries sunscreen and under eye cream wherever she goes. Her preferred product: Shiseido White Lucent.
“My skin gets dry easily, and I used to have to apply sunscreen many times. And I also have very dark circles under my eyes,” shared the 35-year-old.
Yeung echoed the increasingly popular belief that outer beauty helps increase self-confidence, but placed greater emphasis on the importance of inner beauty.
Laughing is her secret to keeping her emotions in check, which is why the actress is always so upbeat.
As skin whitening ambassador for Shiseido, Yeung said: “It’s not about being fair; it’s about evening out skin tone and making your skin more radiant with proper skincare.”

雅诗兰黛 VS Jay Strongwater-2008雅诗兰黛圣诞臻藏系列香氛膏

　　自1967年开始，Estee Lauder家族每年都会在圣诞期间推出金粉饼香氛膏系列，从传统的贝壳宝石到艺术装饰设计，以及古怪的人造钻石，令人艳羡和色香双全的精致手工珍品，不仅赢得了全球收藏人士的拥戴，更是雅诗兰黛奢华臻贵的历史传承。
　　早期的设计，大多作品则由雅诗兰黛女士亲自操刀。继雅诗兰黛女士本人后，不少兰黛家族成员也都为之奉献了自己的天赋灵感。同时，本着对艺术和设计的完美结合的初衷，Judith Lieber和Jay Strongwater等世界著名设计师都曾受邀参与设计。其中，Jay Strongwater更与雅诗兰黛多次合作。今年圣诞推出的18款金粉饼香氛膏中，4款就出自他的手下，它们分别是(从上到下)：马到成功、如意中国结和华贵成双。优雅、怀旧的设计与配色，中世纪情调的浪漫花卉和可爱动物的造型，精致的选材与手工，正是他独有的设计特色。

资生堂 VS Christopher Kane-心机恒妆系列

　　2008年，资生堂特别邀请到时装设计师Christopher Kane合作为心机彩妆融入更多时尚的元素。时尚外盒与彩妆配色，均来自心机彩妆与时尚设计师Christopher Kane的创意结晶。
　　设计灵感源自于宝石的特调晶钻彩盒，令人感受到华丽闪耀的美丽氛围。开启彩盘，眼影上压印着象征宝石皇冠的标志，修容粉上印有Christopher Kane的签名，更显珍贵精致的奢华，内含混搭对比色与渐层色的四色眼影色一组，与能完美修饰肤质的修容粉一色。

M.A.C VS Manish Arora-印度风情彩妆系列


　　充满神秘感的印度，总令人联想到色彩斑斓的鲜艳打扮及珠光宝气的配件。虽然Bollywood是亚洲中首屈一指的电影市场，但能令人留下印象的印度出品始终欠奉，直至鬼才时装设计师Manish Arora的出现，才令潮流世界文化耳目一新。　　

1. Background: Cosmetic industry has been evolving into full-fledged market in which flourishing brands emerged. Among 300 brands, 20 of them have taken the leading position and joint venture took 80% of market share. The preponderant manufacturers in China are located along the Eastern Costal line and inland cities. It shares 90% as nation while sales value is above 60%. In respect of types, skin-care products is topping the list sharing 35%, hair-care products sharing 28%, make-up products sharing 29%, others being perfumes. According to insiders, total sales will reach to RMB 80 billion and level up at 12.9% annually. Proportion of output of Chinese cosmetics Following decade of years’ development, China has emerged as the eighth cosmetic market in the world and second in Asia. The competition within the sector has been pushing the cosmetic industry into the combination of industrialization, market and internationalization. In 2005, the market scale has reached to RMB 46 billion. Retail sector has been RMB 33.05 billion above the limit growing 19.1%. In 2005, the cosmetic industry featured number of characters as followed: 1. The market is developing in a physically sound way. 2. The cosmetic product for kids and men grow steadfast. The cosmetic has not been the patent of women but children and men as livelihood of mass has been dramatically improved. The fast growth in that area reflected by special store in growth. 3. White collar is major customer for up-scale cosmetics. The expanding middle class has formed the loyal customer basis for this market, especially ladies. Their spending on cosmetic is outgrowing over other areas. From 2004, in the light of lowered tariffs, many Europe brands are flowing into Chinese market. 16 out of 20 top brands have been presented on China’s market. They have got their market flourishing by M&A towards Chinese companies through advantage in capital and technology along with products. The monitoring data over major retail companies showed that the sales by big stores and foreign products especially color cosmetics. The top 10 grabbed majority market are foreign brands.
2. The motives behind cosmetic industry in China. There is great potential in cosmetic market under 9% of economic growth with market capacity expanding at 20% annually. In this backdrop, international famous brands have stepped in China as to stake territory early on. In March 2004, the HQ of Estee Lauder Companies moved to Shanghai from Singapore and the first Asian-Pacific present appeared in China. L’Oreal, the biggest cosmetic group has come to the headline recent as invested USD 0.1 billion and added USD 0.1 billion while engaged in second and third phases of Shang Mei Factory, a production basis in Suzhou. Amway will chip in RMB 50 million to China after amazing profit it achieved in 2003. In addition, NUSKIN has 200 outlets nationwide. China has done what it promised in WTO entry while a favorable environment has been created for foreign participation. After 2006, the tariff was lowered 10% for imported product. Thanks to low cost in export to China, it was not hard to image the big hit against Chinese market. In the age of changing, easy-got money within market get diluted in that more human resources, material and capital have been move in due to fierce competition have drive up the cost. The change in market environment also trim down the success rate of cosmetic companies. In that sense, the room for small and medium size firms has been squeezed out with eroded market. That has offered the golden opportunity for M&A among big companies, which will get frequent in the near future. Case Time Case briefLoreal purchasing Mininurse On Dec. 2003 Mininurse has 280,000 outlets nationwide form 1992, and there have been 1,000 staffs and 2,000 advisories working for it. All of this is in the eye of Loreal. On the other hand, the take-over will make relationship with domestic distributors blossoming drawing in potential employees. SOFTTO purchasing Nanjing Golden Ballet with RMB 40 million Aug, 2004 ] Nanjing Golden Ballet has 70 years of history with famous brand and RMB 0.16 billion of annual sales. Loreal purchasing Yue-Sai Jan, 2004 The reason behind the purchasing case of Loreal is the localization offered by Yue-Sai that has got its outlets in ranked 800 stores within 240 cities as to bring home the image to high-brow female in China. It is what Loreal concerned about. China-Liby purchasing COGI 2006 China-Liby purchasing COGI, a brand in Shanghai is an attempt as what it spearheaded in public goods.
3.Trend of cosmetic industry in China, the personal spending on cosmetic is lower than the industrialized nation which is US$35-70. In that sense, the potential in China’s market is large. With economy expanding and mass livelihood improving, spending power in this product will grow.The golden opportunity is introduced with consumption tax. The new tax policy laid out by the State Administration of Taxation painted a rosy picture for less competitive brands while upscale product was not mentioned in this policy. Especially in rural market, domestic ones stood a bargaining position with foreign ones based on advantage in price. Upon the analysis of Beijing Heading Century Consulting Co., Ltd., this has offered momentum and opportunity for capable domestic companies to develop. With the purpose of staking out more territory and lowering cost in marketing channel, foreign capital will gear in M&A to domestic ones and production line as well so as to push forward a broad portfolio of products. In 20 years to come, the market capacity shot at RMB50 million at least which means more room is there to be scooped out and conducive to development among domestic brand. The outlook in this sector remains clouded though, one thing is certain that domestic companies need to sharpen their edge as facing eroded market eaten out by foreign counterparts.

The first archaeological evidence of cosmetics usage is found in Egypt around 3500 BC.[citation needed] The Ancient Greeks and Romans also used cosmetics. The Romans and Ancient Egyptians used cosmetics containing poisonous mercury and often lead. The ancient kingdom of Israel was influenced by cosmetics as recorded in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC. The Biblical book of Esther describes various beauty treatments as well.
In the western world, the advent of cosmetics was in the middle ages, although typically restricted to use within the upper classes.
Cosmetic use was frowned upon at some points in Western history. For example, in the 1800s, make-up was used primarily by prostitutes, and Queen Victoria publicly declared makeup improper, vulgar, and acceptable only for use by actors.[3] Adolf Hitler told women that face painting was for clowns and not for the women of the Master Race.[citation needed]
By the middle of the 20th century, cosmetics were in widespread use by women in nearly all industrial societies around the world.
Cosmetics have been in use for thousands of years. The absence of regulation of the manufacture and use of cosmetics has led to negative side effects, deformities, blindness, and even death through the ages. Examples of this were the prevalent use of ceruse(white lead), to cover the face during the Renaissance, and blindness caused by the mascara Lash Lure during the early 1900s.
The worldwide annual expenditures for cosmetics today is estimated at U.S. $19 billion.[4] Of the major firms, the oldest and the largest is L'Oréal, which was founded by Eugene Schueller in 1909 as the French Harmless Hair Colouring Company (now owned by Liliane Bettencourt 26% and Nestlé 28%, with the remaining 46% are publicly traded). The market was developed in the USA during the 1910s by Elizabeth Arden, Helena Rubinstein, and Max Factor. These firms were joined by Revlon just before World War II and Estée Lauder just after.
Like most industry, cosmetic companies resist regulation by government agencies like the FDA, and have lobbied against this throughout the years.

Recently a report I read on Marketing Daily from the US was saying that the under the effect of recession, the high-end beauty industry was affected. The industry's sale was falling, especially for fragrance and make-up, the sales declining rate is higher. For premium skin care, it keeps flat even there is no decline. From a consumer point of view, skincare is more a necessity compared to fragrance or make up, so it is not a surprise to see make up and fragrance's sales drop more compared to skincare.

In China, the drop seems not as much as the west, but I think the market is still affected especially for those minor brands. For stronger or major brands, the effect may be less. But one thing which is true is that consumers are still spending, but their spending habit has been changed, becomes more selective and careful.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102876&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=skincare%20industry&page_number=0

--Posted by Cosmetic Surgery Review on December 31, 2008

With the weakened economy, skipping plastic and cosmetic surgery procedures in 2008 made sense; however, experts predict that 2009 may be the year to finally get that tummy tuck.
The American Society for Aesthetic Plastic Surgery (ASAPS) and the editors of the Consumer Guide to Plastic Surgery have reviewed the nip tuck trends in the U.S. this past year, and created a list of predictions for 2009.

2009 looks to be another year for injectable filler ‘liquid facelifts’ and fat injections for breast augmentation, but there are also some new procedures and treatments to look forward to. From eyelash extensions to fat-freezing liposuction, here’s a preview of the top 2009 cosmetic surgery trends:

Facelift alternatives - consumers will still be conscientious about their spending habits in 2009, which means the pricey facelift may not make it to the most coveted list. More people will be turning to injectables such as Restylane and Juvederm instead; these can help fill out fine lines and wrinkles, and improve the appearance of sagging skin.
Botox alternatives - men and women will continue to count on Botox fora quick-fix antiwrinkle solution, bt there is another alternative to Botox on the horizon. Reloxin has proven to have similar effects as Botox, but may have fewer risks of side effects; the injectable will finally be available in 2009.

Gummy bear implants - also known as cohesive gel implants, these implants have enjoyed ongoing success in Europe and South America. They may soon be available in the United States; research and trials are currently underway.

Final word on Lipodissolve - hundreds of consumers reported adverse side effects from Lipodissolve procedures in 2007 and 2008, and the American Society for Aesthetic Plastic Surgery followed up with a set of clinical trials. Results from these studies are expected to be released in mid-2009, and may provide some insights on the vtrue safety and efficacy of this liposuction treatment.

Breast implant alternatives -using ones own body fat to augment the breast tissue is expected to become a common procedure in 2009. Women who want to balance out asymmetric breasts or only slightly enlarge their natural breast size may enjoy better results with fat injections.
Eyelash extension treatments - The FDA has approved LATISSE, an eyelash lengthening treatment that promises thicker and fuller lashes, and the drug Lumigan has also been linked to eyelash enhancement. Consumers may soon see these treatments at their area cosmetic surgeon’s office.

This entry was posted on December 31, 2008 at 9:00 am and is filed under Cosmetic Surgery Trends. Tagged: Cosmetic Surgery, cosmetic surgery 2009, Cosmetic Surgery Trends, plastic surgery trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

The Magazine Publishers of America today is releasing an analysis on consumers perceptions about media, that assigns a relative value to each minute consumed, and not surprisingly, consumer magazine stack up very well vs. other major consumer media on that basis, including TV, radio, the Internet, and even the other major consumer print medium, newspapers.

It seems that magazine's value is still high, it still has a high influence though it is around half of TV's and its influence is similar to internet. It has the highest impact, which is double TV's. This is quite interesting as the impact here is opposite to the media time spent, which we usually talk about. However, as stated in the passage, this is only a survey on perceptions, and it is not golden rules, which we have to follow. So when we consider which media to use, we have to consider all the factors and take a balance.

TIME-AD IMPACT RATIO
Factors Behind the Calculation


Time Spent % Share Media
with Media* of Total Influence** Time-Ad Impact Media (Minutes) Time Spent % Ratio

Magazines 70 8.9 49 5.51

Newspaper 68 8.6 42 4.88

Internet 154 19.5 48 2.46

Television 302 38.2 88 2.30

Radio 196 24.8 27 1.09

Sources:
* Time Spent with Media on Average Day by User of that Medium, MRI MediaDay, 2008
** % of U.S. Consumers Who Said Advertising in this Medium Has the Most Influence on Their Buying Decisions, Deloitte "State of the Media Democracy" Study, 2008
Time-Ad Impact Index = Media Influence / Share of Total Time Spent

Link to original passage: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103078

Karl Lagerfeld will not only be on the cover of the April issue of Madame Figaro China, but the magazine has asked the designer to create a jacket and is giving out the pattern information in the issue so readers can make it themselves.

The promotion is part of a new positioning by the magazine.“We don’t want the magazine to be just a product catalogue - is it necessary to buy new outfits every few months to follow the latest trend?” Johannes Neubacher, editor in chief of Madame Figaro China, said. “We want readers to understand the big designers’ designs, not just to buy their clothes but participate in making them.”

Madame Figaro is promoting the initiative through editorial coverage on Tom.com and sina.comReaders are invited to photo their tailor-made clothes, which will be featured in two issues’ time.This project will be running for the whole year, with Sonia Rykiel is in line for the May issue.The female magazine sector in China is crowded, with Vogue, Bazaar, Marie-Claire, Cosmopolitan and Elle in the market.

MAC had launched the Hello Kitty Collection in Jan overseas, the same collection has also just launched in China in mid of March. It is quite a surprise to see MAC associates with Hello Kitty, as it is difficult to link the 2 brands together and it is difficult to understand why they do this. Part of the reasons may be to reinforce the brand image as a fun and young cosmetics brand, also to attract more consumers, who are not MAC users but are Hello Kitty fans.

Here is the link to more information:

http://www.splendicity.com/makeupminute/mac-hello-kitty-collection/

又到美白季节了,各大化妆品牌都推出了自己的美白新品.铺天盖地的广告将爱美的MM团团包围.不知该如何选择.往往是草种了一个又一个,左右摇摆不定.
美白精华素可以说是在护扶过程中起了很关键的作用，它的地位也是其它乳、液、霜所无法取代的，它是浓缩的精华，它相当于肌肤缺少营养时来的“及时雨”。可以防止日晒引起的色斑、雀斑，改善因紫外线对皮肤引起的种种损伤，具有抑制黑色素的生成作用。下面是我所用过的一些美白精华的一些心得,大家分享下吧!
1.LANCOME智能密钥美白精华素。我用的是第二代的.LANCOME今年主推好象是升级的产品，打的360度美白的概念,深入肌肤底层淡化色斑.反正广告打的很凶,说的很高科技.我觉得这个精华香味很不错，淡淡的花香。质地比较稀，所以比较少的分量已经可以整个脸都涂上了。用完一支以后确实觉得皮肤不知不觉的白了起来，但是说真的，感觉白的不是很好看。斑点的淡化作用一般，但是对痘印的淡化是有一定的效果的。
2.GUERLAIN的ISSIMA美白精华素，这个用的是一个中样拉.香味也还过的去，比较浓，但是还算好闻。这个的用量要多一点才可以把整个脸涂好。这支我主要是涂在斑点上面的，因为两面脸的话我觉得有点偏干。对斑点的淡化有一点作用的还是，但是效果不是很大。反而有意外收获是对我的T位的油性皮肤有改善。不是很喜欢。
3.ANNA SUI的美白精华素。这个是我用自己的香水和论坛上的MM易物的.香港当时有个杂志专门评论美白精华素的时候，这支是名列第一的，所以当时香港一下子都断货了差不多3个星期。香味还是它家的经典浓郁玫瑰香，我是比较喜欢的。瓶子里面的那根吸管总是要么多了要么少了的，而且擦上去以后连上的皮肤感觉更暗淡了，有斑的地方依然有斑，黄黄的皮肤仍然黄黄的，我实在都不懂就这种效果还能第一？非常不喜欢.
4.SK－II的美白精华素。当时是怀着对SKII的景仰买的，但是它也的确没有让我失望，效果非常好，大概在我用了2个星期效果就已经很明显了，皮肤白白细细的，连平时过敏的一些小点点都好了，白的很漂亮很自然，就象广告上说的白瓷娃娃的皮肤（当然这句有点夸张了），不过确实很喜欢，唯一的缺点就是贵，而且还很快就用完了～郁闷。我买了两支才用了4个月。哦，还有一点就是，在停用大概3-4个月以后效果开始反弹。
5.ESTEELAUDER璀璨美白精华. 这个卖花赞下花香.还没有开始用,性价比不错,看起来就满大一罐的,不象其他精华看起来小小一支.至少在心理上有些安慰.这个在论坛上普遍反映还不错,延续EL的一直以来的大牌品质,效果也不错,特别是提亮的效果还是很明显的.
6.DIOR 雪花版雪精灵美白精华.这个是最在用的精华.价格是不太可爱,30ML将近900块.不过白色的瓶身很精致,看起来就赏心悦目.大牌在设计上总是不错的.轻轻按压泵头精华液就出来了，精华呈现无色透明状，挤在手背上，凝成一颗水珠，晶莹剔透。凑近了体会精华液的气味，一股似有似无的、丝丝缕缕的淡然幽香。这是我喜欢的，使用产品我很讨厌那种浓香系列的.美白的效果也不错,用了大约2周了,面色的提亮效果还是满意的.最喜欢这个精华的是吸收很好,保湿也不错,不象其他美白精华保湿效果很弱,后面涂面霜容易搓泥.这个完全不会.如果价格不是那么贵的话就更完美了呵呵.
以上就是我用过的美白精华拉.总的说来美白效果最好的是SK-II,提亮和保湿效果不错的是ESTEELAUDER和DIOR.要选美白品的MM可以参考下,现在的目标是-坚决不错黄脸婆!

According to a directive from the Beijing Drug Administration, starting from June 2010, both Chinese-made and imported cosmetics should be marked with all their ingredients and products that fail to meet the requirement will be suspended from the Chinese market.
From then on, consumers will be able to know all of the contents of a cosmetic product, including lead, mercury, and pigments: this information was not always available on cosmetic labels in the past.
A representative from the BDA told local media that, generally speaking, cosmetics manufacturers are willing to mark the nutrients in their products like vitamin C, vitamin E, ginseng, and aloe. But labels do not show some auxiliary ingredients such as preservatives, pigments, flavoring essences, surfactants, and anti-corrosion fungicides.
In foreign countries, especially in European and America, the ingredients of a cosmetic product has to be marked and listed in accordance with the amount of each contents. A relevant regulation of the European Union says that even though not all the contents can be marked on the ingredient list for trade secret reasons, the manufacturer must hand in an application for confidentiality to the supervisory authority. However, when those international cosmetics brands are sold in China, their Chinese instructions are usually curtailed.
Commenting on this situation, the BDA says that cosmetics companies are currently changing their packaging and instructions to meet the new requirements in China. The adjustments would be completed before June 2010 and the sales of products that failed to meet the new policy would be prohibited at that time.
The administration added that the new rule would serve to enhance the rights and interests of consumers while assisting supervision by the departments concerned.

Facebook，开心网，校内，现在又加了腾讯。听说移动也要搞SNS了。
2009年1月6日，随着腾讯旗下SNS产品QQ校友正式对外发布。业界评论人士认为，依托数以亿计的庞大客户基础、整合后的网络平台，此次腾讯推出QQ校友，可能将改写SNS网站的竞争格局。有人开始大呼：老虎要吃人了！
SNS究竟是什么：SNS是网络交友的一种形式，即通俗意义上的社会性网络服务，旨在帮助人们建立社会性网络的互联网应用服务。（北京商报）
为什么SNS能火起来？
在sns才进入中国的时候，某人曾经发表过sns最适合中国国情的观点，理由就是中国人最讲关系。
中国自古是一个讲究血缘关系的民族。盘踞了中国两千年之久的封建制，其精髓之一就是讲究血缘关系。皇帝传位讲究血缘；子承父业讲究的是血缘；坑了西汉的外戚乱政还是由于血缘，裙带+血缘；清朝开始是不允许满汉通婚的，但是却鼓励满蒙通婚，因为要靠血缘维持同盟，得到安全感。随着时间的演化，血缘变成了一种更弱的纽带：关系。
在中国，做任何事情，关系都是第一位的，虽然关系本身也许会坏事，但是也比没有关系强，这种中国几千人传下来的为人处世之道，绝不是学了几个中文字的外国佬能理解的。
经济危机了，大家找工作第一想到的不是我要去读硕读博，而是我是否有个好老爸？常言道：有个好老爸就能少奋斗10年。中国人骨子里面对关系的想法根深蒂固，中国人想要结交朋友，想要认识更多的人的愿望，也不是老美理解的，messenger就一直不理解为什么大家愿意用QQ，其实QQ更容易找到新朋友这种特点，就是messenger的死穴，只是messenger还不自知而已。
在关系这个概念上，sns适合中国国情还有深一层的含义，那就是中国人对关系的理解以及对交往的理解和老外是不一样的。
我们需要弱联络，这种弱联络就是不一定需要见面说话，就可以把关系维护好的联络，比如春节时的拜年短信这样的。 而sns恰好是可以满足我们的愿望的，看看国内的sns，很多需要实名注册、真实资料的sns后来都加了限制功能，就是因为突然发现，并不是大多数的人都喜欢将自己的真名真实资料暴露给别人，而改良过的sns，可以限定和选择联系人之后，就和我们现实的很多关系很类似，这种关系看起来复杂，却深得中国人的喜爱。
那么SNS的广告投入能有多大收益呢？
根据校内网一位发言人声称，去年仅校内网一家的广告收入就达到了八千万人民币，而今年内部对广告收入的预期是一亿两千万，由于SNS网站推出的新的广告模式令广告主信心倍增，尤其是在虚拟物品方面的广告收入颇丰，许多的汽车以及快消厂商都将广告嵌入到了SNS网站的抢车位以及送礼物等游戏当中。而此前也有传言说有部分的房地产商也已经与开心网接洽，将自己楼盘的广告嵌入到买房子游戏当中。可以说，各大网站对于自己的收入都是以“亿”来衡量的。
SNS网络对于虚拟物品的开发好像有点那么像样了。可是问题又来了。大家找到朋友找到关系以后会MSN,QQ去了，你SNS存在的意义是什么？抢车位、买奴隶也过了新鲜劲就腻歪了，你SNS又那什么新东西来吸引人？
但是，SNS的广告价值又是巨大的，1.67亿的用户（数量还在增长），实名制的优势是至今为止出现的最大用户数据库，发起的投票让你可以轻而易举地理解定位某些群体的需求，挖掘资源。生日的时候希望送她“雅诗兰黛的眼霜”，唯一的愿望是能“买量奥迪A8” 。巨大的流量，精准的定位，是SNS的优势，但是缺乏有效的广告效果分析的工具也是他的致命伤。
SNS开始走入战国时代，究竟谁能逐鹿中原，我们拭目以待。

BEIJING -Japanese men's fashion and lifestyle magazine LEON to launch its first overseas edition in China, and is tasked for all communication planning, including a large scale OOH campaign and gala launch event on March 31 to drum up interest.

HONG KONG - Esquire magazine is launching a bi-yearly men's magazine titled Stage for fashionistas in Hong Kong.