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Anna Sui launches Super Black Mascara campaign
KONG - Anna Sui has launched a through-the-line campaign for the luxury brand's Super Black Mascara that includes pushes via Facebook, Youtube, SMS and in-store advertisements.
KONG - Anna Sui has launched a through-the-line campaign for the luxury brand's Super Black Mascara that includes pushes via Facebook, Youtube, SMS and in-store advertisements.
The Captivating Star campaign, developed by Euro RSCG Hong Kong, has aims to engage consumers through virtual-product applications and online games, centered around the theme ‘the eyes are the window to the soul’.
Among the digital applications is a Facebook page that lets users virtually apply Anna Sui mascara products to their photos and share them with friends.
The campaign will be running through April.
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