Beauty in the East

MAC had launched the Hello Kitty Collection in Jan overseas, the same collection has also just launched in China in mid of March. It is quite a surprise to see MAC associates with Hello Kitty, as it is difficult to link the 2 brands together and it is difficult to understand why they do this. Part of the reasons may be to reinforce the brand image as a fun and young cosmetics brand, also to attract more consumers, who are not MAC users but are Hello Kitty fans.

Here is the link to more information:

http://www.splendicity.com/makeupminute/mac-hello-kitty-collection/