Beauty in the East

This is an article on New York Post about the March issue magazines in the States. Below is part of the article which you may find it interesting.

New Comfort Over Mag fees
KEITH J.KELLY
http://www.nypost.com/seven/01232009/business/cold_comfort_over_mag_fees_151422.htm

Too thin

Fashion magazines have closed their all important March issues, and the picture is not pretty.
While Vogue Editor-in-Chief Anna Wintour and Publisher Tom Florio kept their magazine atop the fashion world, the tally shows that being No. 1 doesn't automatically make a title immune to the industry-wide advertising famine.

The March Vogue racked up only 375 ad pages, compared with 499 last year - a 25 percent drop, according to early estimates obtained by Media Ink. For the first quarter, the magazine is down 28.5 percent to 562 ad pages.

In Style, which yesterday saw its Publisher Lynette Harrison resign, had a disastrous March issue, with only 190 ad pages, down 34 percent from 286 a year ago. For the quarter, the title is down 29 percent to 436 ad pages, from 612 a year earlier.

On the subject of Harrison's departure, an In Style spokeswoman said no replacement has yet been named. She stressed Harrison did not leave because of the ad-page slide.

Elle, which defied the odds last year with an ad-page gain, came down to earth this year.
March is down 26 percent to 258 ad pages, compared with 350 last year. For the quarter, the mag is down 26 percent to 434 pages, compared with 584 a year ago.

Harper's Bazaar dropped 15 percent to 257 pages in March. In the quarter, it's off 21 per cent to 396.