Google wave. Boring, boring, boring.
16 years ago
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由Agency.com代理卡地亚数字业务后，新的在线campaign在6月26日（世界宣爱日）正式出炉！什么是爱？爱的意义是什么？我该如何表达自己的爱？世人从未停止过对爱的不断追寻与探索……
卡地亚视音乐为表达爱之情感，探索爱之深意的最佳载体，2008年就携手包括香港新生代音乐才子方大同在内的12位国际知名音乐人及音乐创作团体，以12首原创作品阐释当今时代对于爱的独到见解。延续去年的成功，今年卡地亚再度以LOVE为媒，相约创作歌手蔡健雅谱写爱之旋律《Only Love》，用她纯美真挚的音符触动人们心底的真情，分享她对人间万物爱的理解与赞美。《Only Love》是蔡健雅以“HOW FAR WOULD YOU GO FOR LOVE ”为主题的创作，是她对于真爱的表达与解读。谈及这次与卡地亚的合作，蔡健雅表示：“我一直就在关注卡地亚的音乐计划，非常高兴能有机会参与，谱写爱的赞歌。我认为爱是世间最为珍贵的情感，是须臾不可分割的珍宝，是音乐创作的终极灵感。如同我在歌中所写，爱是我最美丽的原因！非常希望大家能够通过我的歌曲感受到真诚美好的爱，认识到爱才是生命的真正主题与动力。”
蔡健雅内心关于爱的宣言也完美呈现了卡地亚长期以来对爱的坚守与执着：坚定不移地探索爱、追寻爱，更重要的是在体会爱的同时，将这份纯真美好的爱意传播出去，与更多的人分享，将无边的大爱浓缩于细微的行动之中，身体力行的去关怀更多需要爱和渴望爱的心灵。如同歌中所唱：“传递心中的温暖和全世界分享，因为真爱存在！用爱去探索，总能找到新的意义!”
相关信息查询 http://www.love.cartier.com/home.php?idlangue=chi_si&idcontinent=ao
Comments：
Cartier positions " music" as a key campaign message to deliver LOVE concept to consumers from 2008 by collecting 12 tailor made love songs that were created by the world most hot musicians and singers .
This year , cartier invited Tanya Cai, one of the most talented singers & producers in Asia to create a song of "only love" and as cartier China charity embassador to say love to needy junior students in china. Online acted as a new communication channel in China for cartier to talk with consumers and cartier booked Rayli online for a whole day (Jun 26) to declare love.
BTW, Cartier also invited a famous film director shot 12 short films under the LOVE theme to broadcast online so help hype the campaign worldwide.
Online has not only play an important role for IT/digital/FMCG/Auto/skincare & cosmetics marketing, but has gradually grown as a special channel for luxury brands to do branding and talk with consumers intimately.
Recently, Shiseido launched a new cosmetic brand - maquillage. It is a Japan-based makeup brand under Shiseido.
Maquillage uses four Japan super stars as its spokesmen. Four girl, four different target group of girls. One of its key slogan is to creat a M girl.
In terms of media, Maquillage uses TV, magazine, internet, which shows the ambition of Shiseido group. Its TV commercial was launched recently with key products of lip and eye shadow. In terms of magazine, its ad format is a little bit special than the traditional ads. 2 examples are Psychology and Ray li- Fashion and Beauty. On Psychology ( a white collar lady targeted magazine), its format is back cover and a special column of 4 M girls. On Ray li, it has a special column that combined its 4M (motive, mix, medium, modelish) girls with current fashion and makeup style.
兰蔻新品Genifique是LANCOME近期将会力推的产品.以下是他新产品发布会的现场图片.
兰蔻（LANCÔME）在浦东陆家嘴的新品发布会。云集了文化之都北京与时尚之都上海等各路媒体、名流及美妆达人、模特，共同体味了护肤领域突破性的尖端科技产品——Genifique美颜活肤液。 将最尖端的基因科技运用到护肤领域，是兰蔻的首创.
只需轻轻按压一下瓶盖，再旋开后将吸管上的肌底液用于清洁保湿后的肌肤，差不多两滴的样子就够面部使用了（脸小的还可以擦擦脖子啊），然后再用精华、乳液之类的保养品，一日两次。香味极淡雅，推开后几乎是瞬间就渗入皮肤。是不是有些迫不及待见到这款高科技新品？会后的礼品，一款正装的Genifique美颜活肤液加一款漂亮的U盘，呈放在很特别带蓝色背光的精致包装盒里。
Procter & Gamble today announced its acquisition of the Zirh men's skincare brand. Financial terms were not disclosed.
Zirh, pronounced to rhyme with "sir," was founded in 1995. It's a super-premium, male grooming brand available in high-end department stores, specialty outlets and online; its products use ingredients such as natural oils, extracts and botanicals.
P&G said the purchase, along with the company's recent acquisition of The Art of Shaving, supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company.
"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," said Chip Bergh, Group President, P&G Male Grooming, in a statement. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."
With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in P&G's last fiscal year, making it one of the world's largest beauty and grooming companies.
Shares in P&G stood at $50.88, down 45 cents, in mid-morning trading.
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20090616/BIZ01/906170305/
this is a really smart move. Fortunately, there is an increasing percent of REAL men who attain/maintain a sense of self-pride. The rest are, well, just...SLOBS. Recognized as such the world-over. Travel outside of this country, and you'll realize that fact of life. P&G's new line reveals its amibition in this category. Men's skincare is bound to be another increase point of toilitery industry.
The typical department store cosmetics counter offers face creams, lipsticks and other beauty goodies. But it may not be long before those goodies include food or drink. From 2007 , Coca-Cola was teaming up with L’Oreal to create a tea-centric skincare product called Lumaé. Lumaé is beauty drinks, However, unlike Coca-Cola and Nestle’s latest beauty-conscious drink—the supposedly calorie-burning Enviga—which is sold in supermarkets and convenience stores, Lumaé is expected to be sold in department stores, in order to attract women who are typically drawn to higher-end beauty products.
This is the major development of the beauty food business. BORBA claimed it is the only true source of ingestible skincare; but with the buzz Lumaé is creating; it is no big surprise to see various forms of beautifying nourishment on the market by the end of the decade.
Lumae is currently being sold in the UK and Europe which is flavored water with antioxidants and botanicals. It’s a new category which called nutri-cosmetics, which are a burgeoning market of upscale products for the woman who already has every moisturizer, cleanser and exfoliating mixture on the market. And, also It prefer supply a very trendy market with high-tech solutions.
Also,i think EL-Nutritious has the "beauty drinks conception", just like the headline: the pomegranate water your skin can drink"; Maybe we can cooperate with PEPSI to create EL-drinks, or other EL-beauty pills,EL-beauty snack, yeah, just say.
Many stars take the collage nutri-cosmetics, like Madonna/ Susan Mayer; and also some products can releases vitamins C and E when skin is exposed to UV. There is no denying that nutri-cosmetics are mostly marketing.
Gucci plans to open two to four more stores this year in China, after opening its 28th on Saturday, undeterred by uncertainty in the global economy as China is set to lead future luxury consumption.
For the moment, China’s $8 billion luxury market accounts for just 3 percent of global sales, compared with 38 percent in Europe, 33 percent in South and North America and 12 percent in Japan.But China (and Brazil!) are projected to be the two fastest-growing luxury markets through 2012, according to consulting firm Bain & Co.“In a few years the luxury brand, owned by French retail and fashion group PPR SA, aims to have 40 stores in China, compared with the 50 it now has in Japan and roughly 70 in Europe” Gucci CEO Patrizio Di Marco said.
“We’re not planning to scale back, especially considering the future importance of this market,” he told Reuters in an interview.
“Look at a country like China. To have 28 stores, or to think of having 40 stores, is not excessive at all.”
It is evident that China is becoming the key markets for those luxury brand, especially fashion and jewlry brands. Gucci is planning to have 40 stores. Chaumet has just opened new doors in Beijing. Many big brands are seeking Chinese face for their spokesman. Dior's new model in China is half Chinese. So if the big brands want to be adapted well into Chinese market, the should avoid endemic and overcome the localization problem.
China will overtake Italy as the second-biggest market behind the United States for iconic sportscar maker Lamborghini within three to five years, the group’s chief executive said on Wednesday.
The Chinese associate luxury more with chauffeur-driven cars than sports cars because of bad road conditions, traffic congestion and driving standards, Stephan Winkelmann told the Reuters Global Luxury Summit.
The Chinese associate luxury more with chauffeur-driven cars than sports cars because of bad road conditions, traffic congestion and driving standards, Stephan Winkelmann told the Reuters Global Luxury Summit.
But the sports car culture will gain ground in China, he said, as road infrastructure develops fast and Chinese consumers aspire to own well-known European luxury brands.“They change so fast. They change in a year like we changed in two decades in the past,” he said.
“They have such a knowledge about the brands and what is going on in Europe. They love what is coming out of Europe. What is European is something for them which they want to possess.”
Sales are likely to remain at the same level as last year in China in 2009 even as they fall sharply elsewhere such as in the United States.
China was the ninth-biggest market for the carmaker in 2008, ahead of Russia. Lamborghini sold 741 cars in the U.S. last year, 230 in Italy and 72 in China.
The carmaker said China was the only emerging market in which it had sent Lamborghini managers to oversee the growth of the business and help deal with red tape and complex safety regulations.
China overtook the United States as the world’s No. 1 auto market in January. Growth slowed to a single-digit percentage rate in 2008 for the first time in at least 10 years after exceeding 20 percent for three years in a row.
China car sales rose 21 percent in the first five months of this year, compared with a 15.9 percent drop in new car registrations across Europe in the first four months of the year. U.S. auto sales fell by a third in May, with the market in its steepest slump since the early 1970s.
Source: Reuters
With the GDP growth in China, Chinese people or Chinese rich people are becoming richer and richer. Some of them are puzzled with the big fortune and tend to squander money for fun, for showy, which can partly accounted for the odd luxury industry increase even in the recession year.
About the rich people, I think they can be divided into two division.
1. Fat cats: They gain their fortune in almost "a night". They don't have the luxuriou consuming habits as division 3. They tend to be showy. They want others to know that they are now "wealthy". All this contributed for their squandering consumption habits for luxury brands. From many surveys, we can see that Chinese luxury demands are rising, for cars, boats, the experience of being rich...
2. Offsprings of Fat cats: well, they are kind of different from their parents. They know brands, but only know. They value taste. They don't know how hard it is to make money. They are even showy than their parents, which we can see from the young 90s girl who bring a bag of cash to the car exhibiton, bought the luxury car, and drave it away.
3. The Rich for generations. This division is reasonable in consumption. They know brands. They know brand history. They know what suits them. Their consumption habits is luxrious but low profile.
The trend that many new brands, no matter Chinese local brands or newly imported foreign brands are aimed at the premium segment for the growing demand and high profit.
Bvlgari fragrance exhibition at Grand Gateway center
0 comments Posted by Beauty in the East at 6:41 PM
展台活动 ：港汇广场一楼展厅 2009-6-8 起持续一周展台活动
Bvlgari Omnia Green Jade(宝格丽绿翡翠女士香水，又名“晶翠纯香”)
香调：水生花香调
前调：青柑橘（个人感觉前味太浓）
中调：白芍药/茉莉/麝香
后调：鲜白果/柏木/麝香
Omnia 为彩色宝石香氛系列，名曰“翡翠”有“典雅、纯粹之意”并暗指“宝石香氛”。翡翠象征和谐与诱惑。
包装沿用以前紫晶纯香、晶莹纯香的双环造型，但此次选为绿色，清新活泼。
据BA称，添加山泉水，特别针对夏天，有止汗功能。
现场活动买一送一（买40ml 送40ml），并有绿色芭蕾舞女翩翩起舞（左上图）
现场活动买一送一（买40ml 送40ml），并有绿色芭蕾舞女翩翩起舞（左上图）
Recently, Lancome has opened a new counter in Grand Gateway in Xujiahui business circle, which further strengthens its sales power in Xujiahui District.
The counter located at the biggest flow of Grand Gateway: down on the ground floor, at the corner of the elevator, facing the hall. The counter faces Biotherm, Clinique, and Clarins. With this counter and others in Orient shopping center, Asia Pacific shopping center, Lancome has already shaped a sales triangle in Xujiahui commercial circle, which puts another threat to the other cosmetic brands at this area.
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