The Magazine Publishers of America today is releasing an analysis on consumers perceptions about media, that assigns a relative value to each minute consumed, and not surprisingly, consumer magazine stack up very well vs. other major consumer media on that basis, including TV, radio, the Internet, and even the other major consumer print medium, newspapers.
It seems that magazine's value is still high, it still has a high influence though it is around half of TV's and its influence is similar to internet. It has the highest impact, which is double TV's. This is quite interesting as the impact here is opposite to the media time spent, which we usually talk about. However, as stated in the passage, this is only a survey on perceptions, and it is not golden rules, which we have to follow. So when we consider which media to use, we have to consider all the factors and take a balance.
TIME-AD IMPACT RATIO
Factors Behind the Calculation
Time Spent % Share Media
with Media* of Total Influence** Time-Ad Impact Media (Minutes) Time Spent % Ratio
Magazines 70 8.9 49 5.51
Newspaper 68 8.6 42 4.88
Internet 154 19.5 48 2.46
Television 302 38.2 88 2.30
Radio 196 24.8 27 1.09
Sources:
* Time Spent with Media on Average Day by User of that Medium, MRI MediaDay, 2008
** % of U.S. Consumers Who Said Advertising in this Medium Has the Most Influence on Their Buying Decisions, Deloitte "State of the Media Democracy" Study, 2008
Time-Ad Impact Index = Media Influence / Share of Total Time Spent
Link to original passage: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103078
Karl Lagerfeld will not only be on the cover of the April issue of Madame Figaro China, but the magazine has asked the designer to create a jacket and is giving out the pattern information in the issue so readers can make it themselves.
The promotion is part of a new positioning by the magazine.“We don’t want the magazine to be just a product catalogue - is it necessary to buy new outfits every few months to follow the latest trend?” Johannes Neubacher, editor in chief of Madame Figaro China, said. “We want readers to understand the big designers’ designs, not just to buy their clothes but participate in making them.”
Madame Figaro is promoting the initiative through editorial coverage on Tom.com and sina.comReaders are invited to photo their tailor-made clothes, which will be featured in two issues’ time.This project will be running for the whole year, with Sonia Rykiel is in line for the May issue.The female magazine sector in China is crowded, with Vogue, Bazaar, Marie-Claire, Cosmopolitan and Elle in the market.
MAC had launched the Hello Kitty Collection in Jan overseas, the same collection has also just launched in China in mid of March. It is quite a surprise to see MAC associates with Hello Kitty, as it is difficult to link the 2 brands together and it is difficult to understand why they do this. Part of the reasons may be to reinforce the brand image as a fun and young cosmetics brand, also to attract more consumers, who are not MAC users but are Hello Kitty fans.
Here is the link to more information:
http://www.splendicity.com/makeupminute/mac-hello-kitty-collection/
又到美白季节了,各大化妆品牌都推出了自己的美白新品.铺天盖地的广告将爱美的MM团团包围.不知该如何选择.往往是草种了一个又一个,左右摇摆不定.
美白精华素可以说是在护扶过程中起了很关键的作用,它的地位也是其它乳、液、霜所无法取代的,它是浓缩的精华,它相当于肌肤缺少营养时来的“及时雨”。可以防止日晒引起的色斑、雀斑,改善因紫外线对皮肤引起的种种损伤,具有抑制黑色素的生成作用。下面是我所用过的一些美白精华的一些心得,大家分享下吧!
1.LANCOME智能密钥美白精华素。我用的是第二代的.LANCOME今年主推好象是升级的产品,打的360度美白的概念,深入肌肤底层淡化色斑.反正广告打的很凶,说的很高科技.我觉得这个精华香味很不错,淡淡的花香。质地比较稀,所以比较少的分量已经可以整个脸都涂上了。用完一支以后确实觉得皮肤不知不觉的白了起来,但是说真的,感觉白的不是很好看。斑点的淡化作用一般,但是对痘印的淡化是有一定的效果的。
2.GUERLAIN的ISSIMA美白精华素,这个用的是一个中样拉.香味也还过的去,比较浓,但是还算好闻。这个的用量要多一点才可以把整个脸涂好。这支我主要是涂在斑点上面的,因为两面脸的话我觉得有点偏干。对斑点的淡化有一点作用的还是,但是效果不是很大。反而有意外收获是对我的T位的油性皮肤有改善。不是很喜欢。
3.ANNA SUI的美白精华素。这个是我用自己的香水和论坛上的MM易物的.香港当时有个杂志专门评论美白精华素的时候,这支是名列第一的,所以当时香港一下子都断货了差不多3个星期。香味还是它家的经典浓郁玫瑰香,我是比较喜欢的。瓶子里面的那根吸管总是要么多了要么少了的,而且擦上去以后连上的皮肤感觉更暗淡了,有斑的地方依然有斑,黄黄的皮肤仍然黄黄的,我实在都不懂就这种效果还能第一?非常不喜欢.
4.SK-II的美白精华素。当时是怀着对SKII的景仰买的,但是它也的确没有让我失望,效果非常好,大概在我用了2个星期效果就已经很明显了,皮肤白白细细的,连平时过敏的一些小点点都好了,白的很漂亮很自然,就象广告上说的白瓷娃娃的皮肤(当然这句有点夸张了),不过确实很喜欢,唯一的缺点就是贵,而且还很快就用完了~郁闷。我买了两支才用了4个月。哦,还有一点就是,在停用大概3-4个月以后效果开始反弹。
5.ESTEELAUDER璀璨美白精华. 这个卖花赞下花香.还没有开始用,性价比不错,看起来就满大一罐的,不象其他精华看起来小小一支.至少在心理上有些安慰.这个在论坛上普遍反映还不错,延续EL的一直以来的大牌品质,效果也不错,特别是提亮的效果还是很明显的.
6.DIOR 雪花版雪精灵美白精华.这个是最在用的精华.价格是不太可爱,30ML将近900块.不过白色的瓶身很精致,看起来就赏心悦目.大牌在设计上总是不错的.轻轻按压泵头精华液就出来了,精华呈现无色透明状,挤在手背上,凝成一颗水珠,晶莹剔透。凑近了体会精华液的气味,一股似有似无的、丝丝缕缕的淡然幽香。这是我喜欢的,使用产品我很讨厌那种浓香系列的.美白的效果也不错,用了大约2周了,面色的提亮效果还是满意的.最喜欢这个精华的是吸收很好,保湿也不错,不象其他美白精华保湿效果很弱,后面涂面霜容易搓泥.这个完全不会.如果价格不是那么贵的话就更完美了呵呵.
以上就是我用过的美白精华拉.总的说来美白效果最好的是SK-II,提亮和保湿效果不错的是ESTEELAUDER和DIOR.要选美白品的MM可以参考下,现在的目标是-坚决不错黄脸婆!

Though there is still a lot of problems like copyright,illegal downloading to solve.I still have faith in this new media for future.China Sets Deadline For Full Disclosure On Cosmetic Labels
0 comments Posted by Beauty in the East at 11:25 PMAccording to a directive from the Beijing Drug Administration, starting from June 2010, both Chinese-made and imported cosmetics should be marked with all their ingredients and products that fail to meet the requirement will be suspended from the Chinese market.
From then on, consumers will be able to know all of the contents of a cosmetic product, including lead, mercury, and pigments: this information was not always available on cosmetic labels in the past.
A representative from the BDA told local media that, generally speaking, cosmetics manufacturers are willing to mark the nutrients in their products like vitamin C, vitamin E, ginseng, and aloe. But labels do not show some auxiliary ingredients such as preservatives, pigments, flavoring essences, surfactants, and anti-corrosion fungicides.
In foreign countries, especially in European and America, the ingredients of a cosmetic product has to be marked and listed in accordance with the amount of each contents. A relevant regulation of the European Union says that even though not all the contents can be marked on the ingredient list for trade secret reasons, the manufacturer must hand in an application for confidentiality to the supervisory authority. However, when those international cosmetics brands are sold in China, their Chinese instructions are usually curtailed.
Commenting on this situation, the BDA says that cosmetics companies are currently changing their packaging and instructions to meet the new requirements in China. The adjustments would be completed before June 2010 and the sales of products that failed to meet the new policy would be prohibited at that time.
The administration added that the new rule would serve to enhance the rights and interests of consumers while assisting supervision by the departments concerned.
Labels: cosmetic in china
Facebook,开心网,校内,现在又加了腾讯。听说移动也要搞SNS了。
2009年1月6日,随着腾讯旗下SNS产品QQ校友正式对外发布。业界评论人士认为,依托数以亿计的庞大客户基础、整合后的网络平台,此次腾讯推出QQ校友,可能将改写SNS网站的竞争格局。有人开始大呼:老虎要吃人了!
SNS究竟是什么:SNS是网络交友的一种形式,即通俗意义上的社会性网络服务,旨在帮助人们建立社会性网络的互联网应用服务。(北京商报)
为什么SNS能火起来?
在sns才进入中国的时候,某人曾经发表过sns最适合中国国情的观点,理由就是中国人最讲关系。
中国自古是一个讲究血缘关系的民族。盘踞了中国两千年之久的封建制,其精髓之一就是讲究血缘关系。皇帝传位讲究血缘;子承父业讲究的是血缘;坑了西汉的外戚乱政还是由于血缘,裙带+血缘;清朝开始是不允许满汉通婚的,但是却鼓励满蒙通婚,因为要靠血缘维持同盟,得到安全感。随着时间的演化,血缘变成了一种更弱的纽带:关系。
在中国,做任何事情,关系都是第一位的,虽然关系本身也许会坏事,但是也比没有关系强,这种中国几千人传下来的为人处世之道,绝不是学了几个中文字的外国佬能理解的。
经济危机了,大家找工作第一想到的不是我要去读硕读博,而是我是否有个好老爸?常言道:有个好老爸就能少奋斗10年。中国人骨子里面对关系的想法根深蒂固,中国人想要结交朋友,想要认识更多的人的愿望,也不是老美理解的,messenger就一直不理解为什么大家愿意用QQ,其实QQ更容易找到新朋友这种特点,就是messenger的死穴,只是messenger还不自知而已。
在关系这个概念上,sns适合中国国情还有深一层的含义,那就是中国人对关系的理解以及对交往的理解和老外是不一样的。
我们需要弱联络,这种弱联络就是不一定需要见面说话,就可以把关系维护好的联络,比如春节时的拜年短信这样的。 而sns恰好是可以满足我们的愿望的,看看国内的sns,很多需要实名注册、真实资料的sns后来都加了限制功能,就是因为突然发现,并不是大多数的人都喜欢将自己的真名真实资料暴露给别人,而改良过的sns,可以限定和选择联系人之后,就和我们现实的很多关系很类似,这种关系看起来复杂,却深得中国人的喜爱。
那么SNS的广告投入能有多大收益呢?
根据校内网一位发言人声称,去年仅校内网一家的广告收入就达到了八千万人民币,而今年内部对广告收入的预期是一亿两千万,由于SNS网站推出的新的广告模式令广告主信心倍增,尤其是在虚拟物品方面的广告收入颇丰,许多的汽车以及快消厂商都将广告嵌入到了SNS网站的抢车位以及送礼物等游戏当中。而此前也有传言说有部分的房地产商也已经与开心网接洽,将自己楼盘的广告嵌入到买房子游戏当中。可以说,各大网站对于自己的收入都是以“亿”来衡量的。
SNS网络对于虚拟物品的开发好像有点那么像样了。可是问题又来了。大家找到朋友找到关系以后会MSN,QQ去了,你SNS存在的意义是什么?抢车位、买奴隶也过了新鲜劲就腻歪了,你SNS又那什么新东西来吸引人?
但是,SNS的广告价值又是巨大的,1.67亿的用户(数量还在增长),实名制的优势是至今为止出现的最大用户数据库,发起的投票让你可以轻而易举地理解定位某些群体的需求,挖掘资源。生日的时候希望送她“雅诗兰黛的眼霜”,唯一的愿望是能“买量奥迪A8” 。巨大的流量,精准的定位,是SNS的优势,但是缺乏有效的广告效果分析的工具也是他的致命伤。
SNS开始走入战国时代,究竟谁能逐鹿中原,我们拭目以待。
BEIJING -Japanese men's fashion and lifestyle magazine LEON to launch its first overseas edition in China, and is tasked for all communication planning, including a large scale OOH campaign and gala launch event on March 31 to drum up interest.
The RMB 20 (US$ 3) Chinese edition of LEON is published by Rayli Media Group and targets the upwardly mobile 30 to 45-year-old men with high disposable income, who care about their looks and well-being but are not victims of fashion, with marketing slogan “better image strengthen competitiveness”.
“As Chinese people get richer, society needs Chinese men to look better,” explained Charley Kan, national CD/MD Beijing, MEC. “The magazine is prepared to take on an educational role to teach Chinese men as they start to look after their appearance and style.”
However, unlike other imported men’s fashion magazines such as Men’s Uno, Vogue Men, L’Official Homme, which focus on younger fashion-conscious readers and use teenage models, the Western models in LEON are middle age and not “supermodels”, they could look like your boss.
The content is more practical with tips that can improve their image at work.“
Fashion is still not a top priority for men in China, they may feel embarrassed to buy fashion magazines at newsstands instead of magazines about business and news, which is a big barrier for men fashion magazines,” Kan pointed out.
现在越来越多的杂志集团出版男性刊物,时尚杂集有顶级的ROB REPORT,中国第一本男性时尚刊物-时尚先生,另类路线的HFM,去年开始的Bazaar男士。瑞丽集团紧跟其它要在09年的下半年推出男刊,桦榭集团和CONDE NAST集团的男刊从去年就一直在吹要出,虽到现在都还没确切的时间表,但看来男刊市场必有一场恶战在各大杂志集团间发生Meanwhile, industry sources say GQ is planning to enter the China market this Autumn.
HONG KONG - Esquire magazine is launching a bi-yearly men's magazine titled Stage for fashionistas in Hong Kong.
The title, covering the latest seasonal collections from fashion capitals and exclusive crossover editorial coverage with renowned designers, will be published in April and then September. Stage used to be a supplement of Esquire.
Angela Chiu, advertising director at Esquire’s Hong Kong publisher South China Media, said: “Many local magazines and newspapers like Ming Pao Weekly, South China Morning Post and Jessica publish their own fashion ‘bibles’. Esquire thought it good timing to launch Stage, to take advantage of the lower production cost during the recession.”
The goal, added Chiu, was to pull in luxury advertisers. “International luxury brands often don’t like to advertise in supplements, however exquisite you make them. They prefer to advertise in the main fashion titles that target young readers with high disposable income,” she added.
Gucci and Ferragamo have signed up to be the advertisers in the debut edition this April.
原文URL:
China Consumer Profile: “Young Digital Fashionistas”
0 comments Posted by Beauty in the East at 6:13 PM
Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread. As you may notice, more and more blogs and forums are coming out everyday, smart marketers have found out this popular practice to not only spread the brand but also build up more personal relationship with audience. Plus, you get a sense of how they feel about your product/service, a perfect way to keep gaining insight into them as well as finding new approach method.
Original URL:
According to the annual report, L'Oreal Group released recently, its global sales reached EUR17.5bn with growth of 2.8% slowed by the U.S. and European markets. In contrast, China has become the strongest growing market for L'Oreal globally.
L'Oreal also kicked off a new initiative to launch a series of low-priced products, but has not yet disclosed details. In response, L'Oreal China President Paolo Gasparrini said that in view of the global market, the company indeed needs to develop more products with pricing closer to consumers to win more market share.
This news was out on March 11, before consumer day on March 15, and it mainly talked about Loreal's selling its Loreal Paris products in high-ended shopping mall, but its quality is not good and premium at all, also what they are selling on advertisement is not true. Original there is a link to the news, but it was removed in the next day.
To launch a new mascara product featuring a vibrating application , Lancome needed a suitably futuristic media platform.Lancome came up with an in-train campaign using electronic paper and lenticularlens technology. The cosmetics brand took over an entire Tokyo Metro train running on busy lines, placing electronic hanging posters that show a moving image of the oscillating brush –the first time such paper has been used in a transit poster.This was supported by print elements in lifestyle titles showing the product under a lenticularlens to create the impression of movement.
Condé Nast's new style magazine: Love - can you feel it in your fingers?
0 comments Posted by Beauty in the East at 1:36 PMOriginal article url: http://www.guardian.co.uk/media/organgrinder/2009/feb/18/magazines-fashion

Found this article in an UK website, it was about Vogue's performance in the UK this year is not that good in the first quarter, with advertising page falling by 20%, but in their Feb issue, they recorded their highest ever circulation by running with a popular tabloid celebrity on the cover and report the tab0oid news to push its sales. Below is website link.
http://www.guardian.co.uk/media/2009/feb/12/cheryl-cole-helps-lift-vogue-sales
The girl they ran with is Cheryl Cole the lead singer of a girl pop band, Girls Aloud and the husband of a famous English footballer. She’s a very popular figure amongst the mass media, but generally would be considered as quite ‘down-market’ for a Vogue cover. Obviously desperate times lead to desperate measures.
It is interestine to see that the magazine market in many countries is a very soft this year, the falling of advertising page shows that advertisers are not using magazine as much compared to last year, either budget has been cut or the investment went to other media, which are more effective and have higher ROI.
This is an article on New York Post about the March issue magazines in the States. Below is part of the article which you may find it interesting.
New Comfort Over Mag fees
KEITH J.KELLY
http://www.nypost.com/seven/01232009/business/cold_comfort_over_mag_fees_151422.htm
Too thin
Fashion magazines have closed their all important March issues, and the picture is not pretty.
While Vogue Editor-in-Chief Anna Wintour and Publisher Tom Florio kept their magazine atop the fashion world, the tally shows that being No. 1 doesn't automatically make a title immune to the industry-wide advertising famine.
The March Vogue racked up only 375 ad pages, compared with 499 last year - a 25 percent drop, according to early estimates obtained by Media Ink. For the first quarter, the magazine is down 28.5 percent to 562 ad pages.
In Style, which yesterday saw its Publisher Lynette Harrison resign, had a disastrous March issue, with only 190 ad pages, down 34 percent from 286 a year ago. For the quarter, the title is down 29 percent to 436 ad pages, from 612 a year earlier.
On the subject of Harrison's departure, an In Style spokeswoman said no replacement has yet been named. She stressed Harrison did not leave because of the ad-page slide.
Elle, which defied the odds last year with an ad-page gain, came down to earth this year.
March is down 26 percent to 258 ad pages, compared with 350 last year. For the quarter, the mag is down 26 percent to 434 pages, compared with 584 a year ago.
Harper's Bazaar dropped 15 percent to 257 pages in March. In the quarter, it's off 21 per cent to 396.
Dear all,
The purpose of writing this blog is to share useful and interesting news of the skincare and cosmetics industry in China, also information about the media market, which is relevant to us.
If you have any suggestion on how to improve the blog and make it better, please let us know.
One last thing, keep coming back and you can find more useful and interesting information.
May Lam
M2M ELC Team








